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7 Signs You’re Becoming Successful in Business

For startup owners, the early days of your company can be a whirlwind. The sleepless nights, multi-faceted job description, and tight budget can leave you feeling as though you’re further from success than you should be. So how do you determine whether or not you’re doing a good job? It’s more than just the obvious profit measures—the intangible measures are just as important. Keeping that in mind, here are some things to look for.

7 Signs You’re Becoming Successful in Business

1. Start With The Numbers

One of the most tangible measures of your business’ success is its profit and other sales figures. Businesses that operate solidly in the black are generally considered successful in that they are doing better than a break-even or deficit scenario. Of course, there are exceptions. Non-profit organizations that run a bit of a deficit may still be considered successful if their mission is being upheld and their finances anticipate an uptick in the long run.

2. Your Marketing Strategy Is Drawing People To You

Consistent marketing, if done well, will drive supporters, subscribers, and consumers to your business. Like finances, this aspect is also largely measurable in a number of different ways. You can determine marketing success by assessing the size of your customer base, number of email subscribers, or further engagement once they’re on board. This is also a great opportunity to locate marketing platforms or strategies that aren’t working very well, and change them accordingly. Adapting your strategy is just as much a part of your long-term success as your currently strong measures are.

3. Your Marketing Strategy Isn’t The Only Thing Drawing People To You

You may find that inspiring word-of-mouth referrals is an important part of a business’ longevity. Your satisfied customers will remember the excellent service and products you provided, drawing in new pools of customers to your company when they spread the word. You’ll also find that customers can easily find you in resources that aren’t company-branded, like on the first page of search engines or in local print guides.

4. Your Company Is On News Media Radar

Keep in mind that this one doesn’t adhere to the rule that states “all publicity is good publicity.” But as long as your company keeps within the realm of good publicity, you can chalk this one up to a success. You can take it a couple steps further, though, by gaining media coverage in highly reputable publications with a wide readership base (preferably international!). And then even further by making this coverage ongoing rather than a “15 minutes of fame” type of publicity.

5. You’re Keeping Up With Competitors

Finding out how your company measures up against others in the industry, especially direct competitors, is integral to your company’s future. If you don’t keep your strategies and products current, you risk falling behind á la Border’s Book Store. You can comb through individual company financial records and stock market values, or find consolidated reports for statistical purposes to find out where you stand in the broader market. Part of keeping up also means taking calculated risks. If you find that you can (somewhat) comfortably take risks with your business endeavors, then that’s as much a hallmark of success as keeping up with competitors is. Plus, if your risks pay off, the rewards are even bigger!

6. You And Your Employees Are Happy

A positive workplace atmosphere is a crucial part of your success, whether you realize it or not. Employees who are given an environment where they can produce their best work and maintain a healthy work-life balance are more likely to remain productive and loyal to the company, thus contributing to your business’ success. This is true for you as an employer, too. Ask yourself if your work-life balance has improved since your company got off the ground. Ask yourself if you enjoy what you do. Does your company thrive even in your absence? These are all great indicators of personal as well as professional success.

8. You’re Becoming A Household Name

Sure, it may take you a while to work up to this one, but it’s one of the pinnacles of a successful business. Of course, you can still be successful without being a household name, but if you reach this level you’ll have a pretty good idea of where you stand success-wise. Some classic examples of this kind of ubiquity are Band-Aid and Q-Tip. Rather than adhesive bandage or cotton swab, consumers tend to refer to these products by their company names regardless of the brand.

All things considered, your company’s success can also embody some unique measures. Adhering to your mission, landing a certain client or donor, or forming a corporate partnership are just a few examples of what success can mean to you. Depending on what your goals were to begin with, you might want to measure your successes by them.


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